It is clear that being a "second mover" is beneficial, as you can execute your plan by example of the first mover, thus making modifications to what the first mover has already tried/done. Are there any disadvantages of being a second mover? Could the second mover make changes to the first mover's products or services that are unnecessary and not accepted well by the public? It would also be interesting to look at the success rates of first movers compared to second movers, in regards to whether the second mover sees more success in their products/services.
Wednesday, April 13, 2011
First the Worst, Second the Best
It is clear that being a "second mover" is beneficial, as you can execute your plan by example of the first mover, thus making modifications to what the first mover has already tried/done. Are there any disadvantages of being a second mover? Could the second mover make changes to the first mover's products or services that are unnecessary and not accepted well by the public? It would also be interesting to look at the success rates of first movers compared to second movers, in regards to whether the second mover sees more success in their products/services.
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